WordPress powers over 24% of all websites
WordPress is what is known as a Content Management System or CMS. So what exactly does that mean? Well, think of it as the frame of a house. Almost all houses are constructed out of similar materials and standards. What makes houses different is the materials that are used both on the inside and outside of the house. This is what makes each house, or in this case website, different.
Why use WordPress?
Lower development cost
Why reinvent the wheel? Every website requires a framework of some type. WordPress has already done much of the heavy lifting. This allows for your budget to be better spent on design and content. After all, your site’s visitors interact with the content, not the underlying code.
Lower cost of ownership
Do you really want to have to call your designer or developer every time you want to make a small change to your site? Do you want to offer new content to your visitors so they continue to return? WordPress saves you thousands of dollars over the lifetime of your website. This is the power that WordPress brings.
Optimized for search engines
Search Engine Optimization is built right into WordPress. Our WordPress sites use HTML5 coding. This means the search engines like Google will understand what your site is about. The easier Google understands your website, the higher your site will rank in search results.
Easy to update and add content
Our business are constantly evolving. WordPress makes it easy to fine-tune our business’ appearance as well as what we offer our customers and clients. WordPress also makes it easy to add new content such as blog posts. A solid content marketing strategy increases search engine ranking by increasing your visitors time on your website and more time to interact with potential clients and leads.
WordPress separates design from content
Before WordPress, the redesign of a website required every page of your website to be rewritten. With WordPress, the look and feel of your entire site can be changed by simply changing your site’s theme.
Before WordPress, creating a website with advanced functionality would have cost a business owner tens of thousands of dollars. With WordPress, it can be as easy as adding and configuring a plugin. This creates a better website at one-tenth the cost.