When do you need to redesign your web site?
In this series of posts, I’m going to share the thought process that I am going through with the redesign of my web site. I am happy with the design of our existing site, but it’s not perfect.
There are many factors that may cause a website owner to decide that a redesign is needed.
- The style of the site is outdated
- A desire to incorporated new technologies
- A change in business focus
- Poor performance
The design is outdated.
Although I don’t think the design of this site is particularly outdated, there are a few things I am not too happy with.
The use of sliders.
A couple of years ago, the use of a slider on your site’s homepage was seen as a great way to add visual appeal to your site. I still find the use of sliders appealing. It’s a great way to visually showcase what your site is about.
These days, I have a couple of concerns with the use of sliders.
Sliders are overused.
Sliders are popular, very popular. There is of course a good reasons for this. They work. The problem is that too many sites use them. I think the use of a slider may now take away some of the originality of your site. It’s not a deal killer but it’s something to keep in mind.
Sliders don’t work well on responsive sites.
Sliders look great on a desktop computer but not so much on the small screens of mobile devices.A slider can easily be hidden on a mobile device with a little CSS so that’s something to keep in mind.
The use of icon graphics.
I’ve never really been happy with the icon graphics used on the homepage. This is an easy fix though. You really don’t need to redesign a site because you don’t like a few graphics. Right now, I’m leaning towards using similar graphics but using monochromatic versions.
Incorporate new technologies.
The use of mobile devices to access the web will continue to grow. A mobile friendly version of a site isn’t necessary for every site but I don’t feel right telling others they need one unless I practice what I preach. Although my stats don’t reflect the need, I’d still prefer to have one.
Responsive or dedicated mobile site?
I’ve been using a mobile version of my site for a while now, but that’s just taking the easy way out. I truly believe that a responsive site is a better choice. A responsive site can be a little more expensive to develop, but in the long run, is easier to maintain.
A change in business focus.
I work with a lot of local brick and mortar businesses. More and more of their customers and potential customers are using mobile devices to search for their business. Because of this, I think it is becoming increasingly important to focus on the design of mobile web sites.
This actually has two meanings. A web site’s performance can be judged by both how quickly it loads and how well it converts prospects into clients.
Web site load time.
Google continues to put emphasis and ranking based on a web site’s load time. This site has decent load times but as a site matures, there is usually a need to increase functionality. This is most often done by simply adding another plugin. Over time this can have a negative affect on a site.
Web site prospect conversion.
Every web site has a purpose. This site’s purpose is to inform visitors and turn them into potential clients. Over time, the sales funnel on a site tends to deviate and lead to a lower conversion rate. I find that if you are having to create an increasing number of landing pages, something must be amiss.
I’d love to hear your thoughts and ideas about this site and post. Is your site working for you? Is this site working for you?