Writing for the Internet isn’t as easy as you think
Words do really matter. Beyond the look and feel of your site is the message of your brand. Using the right words trigger your visitors to take action. This is the job of the copywriter. A copywriter serves to both engage your visitor and optimize your search engine ranking.
Engage your visitor or they’ll leave
A copywriter breaks down your message into two distinct areas. The short form is the initial few seconds you have to convince your audience that your site has the information they are looking for. Once they are confident, they’ll stay on your site. You must convince them that they’ve come to the right place. With ever shortening attention spans, this is easier said than done. Creating clear, concise content will encourage your visitors to spend more time on your site.
Give them what they want and increase SEO
So how do you get them to go to the rest of the site? Long form copy gives your audience the information they desire as well as increase your site’s ranking in search engines. To accomplish both of these tasks, you must write for visitor first and the search engines second. Copy is written for your visitor and then analyzed to determine what keywords may be used to optimize search results.
