When a business is first starting out or trying to grow, they are often willing to take any customers. Businesses think that more customers mean more profits. Attracting the right customers will result in higher profits.
A principal concept in target marketing is that those who are targeted show a strong affinity or brand loyalty to that particular brand.
Word of mouth in the digital age
When you target customers that are right for your business they are 3 times more likely to recommend your product or service to a colleague or friend. Even worse, dissatisfied or non-targeted consumers are 20 times more likely to leave negative reviews.